About Us

Blame it on our ignorance or indifference, but we underestimate the importance of sleep. A good night’s rest can do wonders. It can heal a tired body, it can give us the confidence to take on the world, it can improve our memory and concentration, it can make our heart healthy, it can put us back in good mood, it can reduce our weight and what not.

And so, the good folks at WhatASleep! want to start the ‘sleep conversation’ again. That, a life slept well is lived well.

Our Mission

We review bedding solutions (mattressespillowssheetsquilts etc.) available in the Australian market and recommend products to make your bedtime about what it should be – peaceful, uninterrupted and refreshing sleep.

On the website, we’ve laid down important specs of products, we’ve written evidence-based buyer’s guides, we’ve categorised the best products, we’ve answered FAQs, we’ve done blogs on Australia’s sleep habits as also eco-friendly ways to dispose of old mattress, we feature deals and discounts… We’ve done all the homework that it takes to give you a cloud-like sleep.

Trust us, you have come to the right place for sleeping solutions.

Our Story

Hi! We are Samantha and James. We founded WhatASleep! so you don’t go through what we had to.

While I am a back sleeper, James likes to sleep on his side and, you know, it gets problematic. So two years ago, we went looking for a bed that is perfect for couples with conflicting sleeping styles. We went through a lot of reviews, hopped stores, tested mattresses and brought home our ‘perfect bed’. Only it wasn’t. In two weeks, our bodies were less than comfortable and we had to return the mattress.

Many hits and trials later, we have found our ‘perfect bed’ and Lee and I are able to sleep without disturbing each other. Yay!

So WhatASleep! was born from our personal ordeal and we promise to handhold you to find the best bed and bedding solutions in Australia.

– Samantha Collins

@ IKEA Richmond


Dr Pietro

Dr. Pietro Ratti, MD, PhD

Contributor/Medical advisor

Dr. Pietro is a contributor and sleep health consultant for WhatAsleep. He is a neurologist and sleep specialist who brings in his years of clinical and healthcare technology experience to help consistently create high-quality, empathetic, and engaging content and products that uphold the highest medical integrity.

He has completed a range of research projects in conditions such as insomnia, REM sleep behaviour disorder, sleep apnoea, restless legs syndrome and narcolepsy, both independently and in collaboration with academic and industry partners, and has written numerous journal articles, editorials and book chapters.

Dr. George Samuel, MD

Freelance Consultant/Medical advisor​

Dr. Samuel is a board-certified Sleep and Internal Medicine Physician. He specializes in the treatment of adult and pediatric sleep disorders including Insomnia, Sleep Apnea, Trouble falling/staying asleep, Restless Legs Syndrome, Snoring, etc.

In addition to his full time sleep medicine practice, Dr. Samuel has been actively involved in clinical research trying to identify novel therapeutic options for the treatment of sleep disorders outside of pharmaco-therapeutics.

Dr. Samuel attended the Ain Shams University, where he received his medical degree, and completed his residency at Henry Ford Health System.

Dr. Rohini Reddy, MBBS, MS (ENT)

Medical advisor​

Rohini is Medical Council of India Board Certified doctor, with a specialization in ENT, Head and Neck Surgery (Master of Surgery) with a fellowship in advanced Endoscopic Sinus and Skull Surgery and a fellowship in Aesthetic Medicine and Lasers. She is a practicing ENT surgeon, teaching faculty and a consultant for WebMD and WhatASleep.

She is also an entrepreneur and currently pursuing a degree in business – Executive Management at IIM (Indian Institute of Management). Besides Medicine, she is also a standup comedian and a self-taught digital illustrator/ designer.

Dr. Nikola Djordjevic, MD


Nikola is a board-certified family physician and medical writer. Eager to learn, improve, create, and mend, he found his true calling in creating and managing health-related websites. 

Lucky that his work allows him to make full use of his versatile skill set, Nikola uses this opportunity to share his knowledge and interests with the whole world. In his spare time, he likes to get lost in the world of art, music, and cinema—and worry about the next dumb thing his pets will do (he still loves them though).

Dr. Ashwin Vijay, MBBS, MS (Orthopedics)

Freelance Consultant/Medical advisor

Dr Ashwin Vijay is an internationally renowned Orthopedician from Chennai, India and a freelance consultant for various Health and Fitness websites. He is a well-known motivational speaker, life coach and has experience dealing with many national and international athletes around the world for treating sports injuries. Dr Ashwin also has expertise in sports injuries management for which he underwent training at the esteemed San Diego Shoulder Institute (USA).

He’s been featured on Forbes, Times India, Deccan herald, and Mid-day, among others and can be found regularly discussing sleep, fitness and education with his 40k+ YouTube subscribers.

Our Methodology

We take pride in our vetting process. It’s transparent, discerning and objective.

As a review-recommendation website, we source data from multiple portals that are backed by latest and/or ongoing research and industry insights. We value legacy brands as well as new players in the Australian market and curate a mix of both. Next, our editorial team compares each brand against different specs, categories, warranties, strengths and weaknesses. Customer reviews listed on various sleep forums, e-shops and brand websites are another big resource for us and we value that immensely. We use these findings to grade a product/brand as the best, the second best or simply unfit for your sleeping needs.

Since we believe in value purchases, we recommend products that offer best bang for your buck. We deem a product as ‘the best’ if we think it will be useful for most people and not simply because it’s loaded with features and gimmicks that you’ll hardly use.

But what’s your expertise on the subject?

I am glad you asked that. We are a team of data junkies and subject-matter experts who are constantly studying the sleep solutions market – pain-points, product upgrades, latest innovations and those pesky stats and specs. Then, we have writers who break down these jargon and terms & conditions, so you know what you are exactly shopping for. We also have folks like Lee and myself who’ve learnt after much to and fro that investing in good sleep is investing in a good life.

What about the editorial bias? You work on affiliate commissions, after all.

Our editorial and business teams work independently of each other. Which means, our writers and editors curate products and brands which they find worthy after months of research and analysis. If users shop for the products we recommend, we make an affiliate commission – but at no additional cost to you. But if our users return the products we recommend or find the reviews unhelpful, we make nothing. So there’s no room for compromising on our editorial integrity and pushing for inferior products.

Disclaimer: There’s growing evidence that ergonomically-designed beds can improve the sleep quality but we don’t claim that products and brands listed on the website can cure back pain or sleep disorder. We are neither sleep specialists nor a medical website.

So, at best, consider us your geeky friend who does all the research and takes pride in finding just what you were looking for.