About Us

Blame it on our ignorance or indifference, but we underestimate the importance of sleep. A good night’s rest can do wonders. It can heal a tired body, it can give us the confidence to take on the world, it can improve our memory and concentration, it can make our heart healthy, it can put us back in good mood, it can reduce our weight and what not.

And so, the good folks at WhatASleep! want to start the ‘sleep conversation’ again. That, a life slept well is lived well.

Our Mission

We review bedding solutions (mattressespillowssheetsquilts etc.) available in the Australian market and recommend products to make your bedtime about what it should be – peaceful, uninterrupted and refreshing sleep.

On the website, we’ve laid down important specs of products, we’ve written evidence-based buyer’s guides, we’ve categorised the best products, we’ve answered FAQs, we’ve done blogs on Australia’s sleep habits as also eco-friendly ways to dispose of old mattress, we feature deals and discounts… We’ve done all the homework that it takes to give you a cloud-like sleep.

Trust us, you have come to the right place for sleeping solutions.

Our Story

It’s quite a coincidence what led to starting of WhatASleep. Back in 2018, I was working as a Digital marketer for a couple of fortune 300 companies. But the long work hours and poor sleep regime were taking a toll on my body and the same year, my first kid was born and I was struggling to sleep. With time I developed chronic insomnia, put on weight, and was struggling even to catch an hour or more of sleep. At this point, I left my job and decided to seek professional help. 

This is when I met Dr Ritesh Jain (our co-founder) in his Sydney clinic. The treatment he gave, was both medical and holistic which went over a couple of months. He put me on a CPAP for a couple of weeks and suggested changing my mattress and pillow and all of this really helped make strides coming to my sleep.

This is when we started connecting, and I learned he was a contributing author at WebMD and a few other reputed health mags. One fine day, we were talking and Dr Ritesh mentioned there is quite a bit of misinformation when it comes to choosing the right mattress or pillows for one’s needs. And I said we must do something about it. And that’s how a sleep doctor and a digital marketer (and now a certified sleep science coach) joined hands to solve Australia’s sleep trouble, and this is how WhatASleep came into existence.

– James Lee


Dr Ritesh Jain

Dr. Ritesh Jain, MBBS, FRACP


Dr Ritesh Jain is a Consultant Respiratory and Sleep Medicine Physician who strives to provide quality care together with a compassionate and personalised approach. After obtaining his medical degree from the University of Melbourne, Dr Ritesh completed his specialist training through Harvard Medical School. He is also a fellow of the Royal Australasian Society of Physicians, a member of the Thoracic Society of Australia and a Registered Polysomnographist.

Dr Ritesh manages patients suffering from all sleep conditions, including sleep apnoea and excessive sleepiness and has a keen interest in complex sleep disorders.

James Lee

James Lee

Co-founder & Content Director

James is the content director at WhatASleep, a certified sleep science coach from Spencer Institute and our in-house sleep product expert. Over three years, he’s personally tested hundreds of mattresses. He likes to keep his reviews simple, objective, and straightforward so that the readers don’t have to go through decision fatigue which is often the case while shopping for sleep products.

He hails from Sydney and has a journalism degree from the University of Queensland and an MBA from Melbourne Business School. 

Below, is his CSSC certificate:

Dr. George Samuel, MD

Freelance Consultant/Medical advisor​

Dr. Samuel is a board-certified Sleep and Internal Medicine Physician. He specializes in the treatment of adult and pediatric sleep disorders including Insomnia, Sleep Apnea, Trouble falling/staying asleep, Restless Legs Syndrome, Snoring, etc.

In addition to his full time sleep medicine practice, Dr. Samuel has been actively involved in clinical research trying to identify novel therapeutic options for the treatment of sleep disorders outside of pharmaco-therapeutics.

Dr. Samuel attended the Ain Shams University, where he received his medical degree, and completed his residency at Henry Ford Health System.

Our Methodology

We take pride in our vetting process. It’s transparent, discerning and objective.

As a review-recommendation website, we source data from multiple portals that are backed by latest and/or ongoing research and industry insights. We value legacy brands as well as new players in the Australian market and curate a mix of both. Next, our editorial team compares each brand against different specs, categories, warranties, strengths and weaknesses. Customer reviews listed on various sleep forums, e-shops and brand websites are another big resource for us and we value that immensely. We use these findings to grade a product/brand as the best, the second best or simply unfit for your sleeping needs.

Since we believe in value purchases, we recommend products that offer best bang for your buck. We deem a product as ‘the best’ if we think it will be useful for most people and not simply because it’s loaded with features and gimmicks that you’ll hardly use.

But what’s your expertise on the subject?

I am glad you asked that. We are a team of data junkies and subject-matter experts who are constantly studying the sleep solutions market – pain-points, product upgrades, latest innovations and those pesky stats and specs. Then, we have writers who break down these jargon and terms & conditions, so you know what you are exactly shopping for. We also have folks like Lee and myself who’ve learnt after much to and fro that investing in good sleep is investing in a good life.

What about the editorial bias? You work on affiliate commissions, after all.

Our editorial and business teams work independently of each other. Which means, our writers and editors curate products and brands which they find worthy after months of research and analysis. If users shop for the products we recommend, we make an affiliate commission – but at no additional cost to you. But if our users return the products we recommend or find the reviews unhelpful, we make nothing. So there’s no room for compromising on our editorial integrity and pushing for inferior products.

Disclaimer: There’s growing evidence that ergonomically-designed beds can improve the sleep quality but we don’t claim that products and brands listed on the website can cure back pain or sleep disorder. We are neither sleep specialists nor a medical website.

So, at best, consider us your geeky friend who does all the research and takes pride in finding just what you were looking for.